The primary use of QR codes is to engage offline customers and prospects and draw them into an online presence. The key to the proper use of QR codes is to entice people with an offer they can’t pass by—and deliver on that offer. Here are some guidelines—for using QR codes.

Good ideas for QR codes…

• Use wherever more information would be helpful.The use of QR codes must make sense, serve a purpose, and fulfill that purpose. Don’t use them just because they look cool! 
• Make sure your code works from a variety of devices. Testing is important so you may want to test your QR code on a variety of devices to make sure it works. Most phones now allow you to simply point your cell phone camera at the code and it automatically reads it. Others require an app.
• Get creative with the code design. Now you can create custom QR codes that match your brand and your offer. The sky’s the limit—as you can see in our gallery! 
• Get creative with the offer too. People are becoming more selective as to how they respond so keep your offers fresh, attractive, and enticing!
• Keep the content mobile. Remember these folks are responding via a mobile device—so wherever they land should be optimized for mobile as well.
• Make the journey worthwhile. You want people to find the information they want when they get to their QR code destination, so make sure you provide what was promised—and even more. 

Bad ideas of for QR codes…

• Don’t make people dig for the information they want.You don’t want to send people from a QR code to your home page where they would have to dig for what they’re looking for. Send them directly to a page that has information on what you offered in the first place. 
• If they’re online, they don’t need to scan a code.So skip putting a QR code on your website. Stick with the regular old links there. 
• If it moves, be careful how you QR-code it. It’s rather difficult (and perhaps dangerous) for people to scan something in motion. So putting a QR code on a delivery truck where the QR code takes up the whole back roll up door may be good, while placing a small QR code in the bottom right corner may make it difficult to scan.
• Don’t forget eyes and size.Keep in mind how your QR code will be viewed and used – and at what distance. You don’t want to create QR codes that people can’t capture from a typical viewing distance. So be sure your QR code is not too small or too large to scan properly.